In fact, our very definitions of these categories may undergo a complete metamorphosis. Traditional category leaders in HR, finance, sales, support, marketing and R&D could face a seismic shift due to the transformative potential of AI. The speed of adoption of generative AI means that entering into long-term contracts with solution providers carries more risk than ever. Prototype and pilot internally ahead of defining complete solutions or working through every exception case (that is, workflows to manage AI hallucinations). Encourage the use of AI in areas like marketing, customer service and other more straightforward applications. To simplify this, focus on encouraging experimentation in concrete, manageable areas. Understanding AI’s potential can be overwhelming due to its expansive capabilities. Create opportunities for AI experimentation As CIOs and other technology executives grapple with aligning their strategies with this unpredictable yet influential trend, a few guidelines can help steer them through these evolving currents. Undoubtedly, it’s now evident that generative AI is set to bring about significant changes across enterprises at a pace that far outstrips previous technological shifts.
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